This powerful destination management solution was designed "from the ground up" specifically for destination marketing organizations (DMOs). The system was built on the collaborative knowledge of information technology professionals with years of experience in serving the destination industry. SMI's staff possesses the unique understanding of the intricacies of successful destination sales, marketing and management.

Destination 3000 provides the tools your organization needs to effectively and efficiently manage your sales efforts and measure the economic impact of the work you do each day. The fully integrated system includes solutions for convention sales and services, membership/partner management, travel industry marketing, media relations and visitor inquiry fulfillment.

Convention Sales

Destination 3000 intuitively manages the meeting and convention sales process, giving your sales staff the freedom to aggressively pursue meeting and convention business with confidence. The system manages comprehensive account and meeting profiles that provide your organization with a clear understanding of the decision making factors and behaviors of your potential customers. Seamless electronic file import capabilities let you build a robust system of prospects in a few easy steps. An electronic integration with the MINT system provides your sales team with quick access to potential new customers. Integration with the Destination 3000 Request for Proposal form enables you to automatically receive and process RFP's from your web site.

Once contact is made, the lead management capabilities allow you to capture and translate the meeting planner information into new business opportunities for your members. The versatile integration to the Membership module offers your users the flexibility of defining a lead distribution list based on the customer's needs and the Destination 3000 Member Extranet enables quick, efficient electronic distribution of leads and allows for timely member response.

Destination 3000 is seamlessly integrated with Delphi, the industry leading hotel sales & catering system from Newmarket International. Your Delphi-enabled hotels simply purchase a MeetingBroker subscription from Newmarket and your sales leads will be electronically delivered directly from D3000 into Delphi. Your hotels will never have to manually enter your meeting & convention leads again.

Performance measurement analytics report by a variety of factors. System tools also allow you to track and measure the success/failure rates of tradeshow participation, marketing campaigns and sales blitzes. Economic impact can also be "sliced and diced" by multiple useful criteria.

Convention Services

After a booking goes "definite", the services management system smoothes the transition between sales and services with shared account access. Convention Services has complete access to the history of the work done with the customer and can quickly see and follow up on the customer's expectations for services and/or collateral materials. A fully integrated services referral module allows users to quickly build and distribute business referrals to area members based on the products and services that they offer.

Group Tourism/Travel Industry Marketing

Quick, efficient communication to customers and partners in the travel and tourism industry is vital to compete effectively for tourism business. Understanding their needs and requirements provides your staff with the necessary knowledge to arm travel agents, tour operators, incentive travel planners and others with the right resources to market and sell your destination to the leisure audience. Destination 3000 offers a complete tourism management tool to track tourism partner communications, generate and fulfill inquiries and track group bookings. Similar to the Convention Sales module, the Group Tourism module has lead management capabilities which allow you to capture and translate information about the group into new business opportunities for your members. Your users are able to create a lead distribution list based on the group's needs. Overall, any information about facilities within your destination are easily accessible so users can pass on the information to group managers while also, sending leads to members.

Sports Sales & Marketing

Our dedicated Sports Sales & Marketing module provides your sports sales & marketing staff their own area of the system to work in without having to make the Convention Sales or Group Tour Sales modules work for their unique needs. The module comes complete with all the tools available to your convention & travel industry marketing or group tourism sales staff, including the ability to send and track sports sales leads. But by having their own dedicated module, this will provide your sports sales & marketing staff the ability to code and categorize their accounts without having to sift through the convention sales codes and categories. Also, this module can have its own economic impact formula for sports bookings if you would like it to be different from your convention bookings economic impact formula. It will also allow you to specify a different logo to include on your sports sales leads, branded with your own unique sports sales lead or sports commission logo on the lead. There are also some specialized fields tracked on a sports sales booking, such as participants and seating capacity. Using D3000's security settings, you can also limit which CVB staff can access the Sports Sales & Marketing module.

Membership Management

Optimizing a relationship with your membership audience is two-fold; providing them with a resource for new opportunities to earn business and offering them avenues and mediums to promote their products and services to potential customers. The membership management module and Member Extranet provide you with the tools you need to leverage your member partnerships and maximize their on-going investment with your organization.

Destination 3000's sales and contact management tools allow you to quickly and effectively prospect for new members while features such as publication content management tools, dues and invoice generation and member event management features ensure that your membership department is effectively managed.

Because the Membership module is fully integrated with all other areas of the system, any critical action that "touches" a member is instantly viewable in print or on screen by your membership department.

Visitor Inquiry Processing

The Visitor Inquiry database manages your consumer and leisure traveler marketing and fulfillment list. Inquires from your web site, reader response cards, call center and more are tracked in a centralized database with extensive analytic reporting capabilities. Once visitor requests are obtained, users can access the Recommended Services Directory to help make proper recommendations to visitors regarding local vendors, restaurants, hotels and attractions that meet the criteria the visitor is looking for. This visitor database can also keep track of valuable information, like how the visitor heard about the destination, what their reason for visiting is, what interests them at your destination and much more. The Visitor Inquiry module allows users to find records and make recommendations quickly, which will ensure the happiness of visitors.

Media Relations

The key to effectively marketing your destination is making sure that media agencies are regularly informed of everything your destination has to offer to the convention and leisure audience. The media relations module was designed specifically to manage your database of print, electronic and other types of media outlets. Destination 3000 includes tools for tracking and reporting on press clippings and managing and reporting on image request and usage. Users are able to quickly access and distribute important information that Journalists need to write an effective article about the destination. The Media Relations module is an ideal management tool for anyone involved with Public Relations, Media Relations or Communications.

This is just a sampling of the many robust features of the Destination 3000 system. Contact us today for an online demo.