FOR IMMEDIATE RELEASE

Software Management, Inc. Names Reichenbach President

( Pittsburgh , PA - October 26, 2007 ) Jennifer W. Reichenbach has been elected as President of Software Management, Inc. ("SMI"). As President, she will oversee all management and operations of SMI, and will continue the firm's proven excellence in delivering successful products and services to the destination industry.

Ms. Reichenbach brings a wealth of experience to her new role as President. Over the past 11 years - from her work as director of sales and first vice president - she has managed the SMI firm through several business milestones including the highly successful Destination 3000 product platform, the initiation of key technology partnerships, and the growth of a first-rate professional staff and network infrastructure. Her drive and leadership has been instrumental in a client expansion from approximately 25 destination cities to nearly 100.

Jenn is active in Destination Marketing Association International (DMAI) and currently serves on its Allied Member Advisory Council. Through her active industry involvement, Reichenbach shaped the opportunity for SMI to join as the Inaugural Allied Member of DMAI - a unique industry honor for the SMI firm. Further, Jenn is program director of SMI's Annual Client Conference.

Ms. Reichenbach joined SMI in 1996 after an extensive career in the hotel industry that included front line, sales and management positions with Marriott and Hampton Inn hotels. She is a graduate of Indiana University of Pennsylvania.

About SMI

SMI is a provider of sales, marketing, customer management and web technology for the destination industry. Our Destination 3000 application is used by some of the top travel and convention destinations in the United States and Canada including Orlando, Chicago, Miami, Seattle, Denver, Kansas City, Washington DC, Atlantic City, Phoenix and New Orleans. SMI has important patents pending in the USA, Canada and Europe addressing key business processes used for online advertising, tradeshows, conventions and meetings. Additional information is available at www.softwaremgt.com.

SMI Contact Information:
Paul Franke Jr.
Senior Analyst and Representative
Phone: (412) 254-9000 ext. 402
email: paulf@softwaremgt.com