Software Management, Inc.

FOR IMMEDIATE RELEASE

Kansas City CVA Web Site Offers New Online Media Room Powered by Destination 3000.

(Pittsburgh, PA and Kansas City , MO- June 21, 2007) Software Management, Inc. (SMI) announced today the successful implementation of a dynamic Online Media Room at www.visitkc.com powered by Destination 3000, the industry leading sales and customer relationship management application for destination marketing organizations.

The Kansas City Convention Visitors Association retained SMI to develop and implement this site resource for use by journalists covering Kansas City as a travel, convention/ meeting, or special events destination. This section of the site is controlled by their Destination 3000 application. Destination 3000, provided by SMI, is the CVA's central business management system for all of their sales and customer relationship management efforts and manages all of the dynamic content for the CVA's web site.

The online media room offers access to a variety of resources to assist journalists interested in writing about Kansas City . A searchable image library provides print and web ready images, all available for download after registering on the site. Destination 3000 offers tools to analyze image usage; enabling the CVA to regularly refine their library offerings based on media demand. The Story Ideas section offers fresh information about all of the exciting happenings in the city and the press release section displays all of the recent press announcements issued to the media.

" Kansas City is in the midst of an amazing renaissance and we couldn't be more excited about having the opportunity to work with the CVA on their web site," said Jennifer Reichenbach, vice president of SMI. "Destination 3000 not only serves up the rich, detailed content on their site but also provides the analytical tools that they need to maximize the resulting sales opportunities. Our twelve year plus partnership with the CVA continues to thrive and evolve."

"Our expanded online media room gives us a number of new tools to easily put information about Kansas City at the media's fingertips," said Jill Raines, vice president of marketing/communications for the KCCVA. "Since the site's launch, we've had 225 people register to download pictures and information. Many of these users are journalists we wouldn't have reached without this enhanced online presence."

About the Kansas City Convention Visitors Association

The Kansas City Convention Visitors Association is a not-for-profit organization whose mission is to enhance economic growth and quality of life for the Kansas City region and its residents through marketing, sales and service for the convention and tourism industries. For more information about Kansas City , visit the organization's Web site at VisitKC.com .

About SMI and Destination 3000

SMI is a provider of sales, marketing, customer management and web technology for the destination industry. Our Destination 3000 application is used by some of the top travel and convention destinations in the United States and Canada including Orlando, Chicago, Miami, Seattle, Denver, Kansas City, Washington DC, Atlantic City, Phoenix and New Orleans. Our applications empower our clients to maximize internal resources, sell more effectively and leverage their valuable content to create and deploy personalized marketing messages with instantly measurable results. SMI's extensive experience, solutions and strategic development partnerships enable our clients to embrace the full power of specialized, integrated technology.